Lorely Backs Fairtrade Fortnight

4.13.53pm GMT Tue 16th Feb 2010

Solihull MP Lorely Burt is encouraging all of her constituents to consider taking part in 'The Big Swap' and support Fairtrade Fortnight 2010. This year's event will run from 22 February until 7 March.

Lorely is a long-standing supporter of the Fairtrade scheme, which ensures that producers in developing countries are paid a minimum guaranteed price for their goods. In return, producers agree to maintain employment and environmental standards.

Lorely is also backing Solihull Council's efforts to obtain the prestigious 'Fairtrade Borough' status.

During this year's event, organisers want people to change their shopping habits and swap to Fairtrade products where they are available.

Commenting, she said:

'When the Fairtrade movement was founded, the only product available was a single chocolate bar. Since then, the range and availability of Fairtrade goods has grown to the extent that global Fairtrade sales reached £712 million in 2008. "

'The way we choose to shop has a profound impact on the lives of people working within the developing world. By choosing Fairtrade we can help families and communities work their way out of poverty.

'These goods are available from shops all over Solihull and I would encourage all of my constituents to consider participating in this year's Fairtrade Fortnight.'