90% of the British public say they support organ donation, yet to date only 16.4 million, just 27%, have signed up to the NHS Organ Donor Register. The campaign is aimed at promoting public awareness about NHS Organ Donor Register so that millions more, who simply have not got round to signing up, will register in order to save and transform many more lives.
"None of us want to consider the prospect of death before we've led a full life and reached a ripe old age, but unfortunately for those waiting on organ transplant lists this is the reality they must face everyday.
"Organ donation is the ultimate selfless act a person can do to ensure that their death is not in vain. This is why as many people as possible should go online and register today and help save many lives."